![]() ![]() It was no accident: the designer was inspired by a rock concert with a dark hall and a stage lit up. The logo represents a three-color note (pink, blue, and white) against the black field. The colorful note showing the app’s relation to music has been the logo from the very beginning. The company’s identity hasn’t changed much over the years of its existence. TikTok’s Brand Identity: Colors, Fonts & Symbols The service bills itself as the most democratic encouraging the audience to be natural and shoot videos using smartphones. unlike other social media, TikTok encourages users to be both content consumers and creators.the basic content of Musical.ly was lip-synching, while TikTok offers more ways to express oneself through funny videos, duets, reactions to popular clips, challenges, and competitions.the service offers a lot of creative tools such as stickers, masks, filters, visual effects, hundreds of tracks to dub videos with.TikTok’s target audience is Generation Z that appreciates art, entertainment, and authenticity.the app works as a social network to create 15-second videos.The service obtained new functions that allowed users to create various content types and give zest to it. All Musical.ly accounts were automatically transferred to TikTok. However, in a year ByteDance announced the platforms’ merge with a joint mission to establish a community where everyone can become a creator. Both platforms existed alongside one another: Musical.ly in the US and TikTok on other foreign markets. In 2017 ByteDance acquired Musical.ly for $1 billion. Its users could create 15-second lip-sync or dancing videos. Meanwhile in the US, Musical.ly, a similar app released in 2014 was gaining its popularity. In a year the service reached 100 million users and was introduced to international markets under a new name - TikTok. In 2016 ByteDance, a Chinese tech giant first launched Douyin for creating short videos. TikTok: History, Features & Differences With Musical.ly ![]() In this article, we’re going to tell you about the brand’s history and identity. ![]() More than 800 million users a month, young audience, creative challenges – that’s all about the TikTok platform that is ahead of Facebook and Instagram in popularity. TikTok’s Brand Identity: Colors, Fonts & Symbols.TikTok: History, Features & Differences With Musical.ly. ![]()
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